That is PAUL HEWITT
PAUL HEWITT is a global, family-run company that makes jewelry, watches, and accessories.
Since 2009, the team around founders Frederic and Philipp has been designing collections of nautical classics for women and men. The anchor and the iconic PHREP bracelet are just as much a part of the brand identity as the development of sustainable materials and production processes.
Nils
PAUL HEWITT
“At PAUL HEWITT, we have used various email marketing tools over the past few years. Most recently, we used an extremely complicated and expensive platform that we were never able to use as promised and sold to us.
Together with Thomas, Tizian, and the team, we were finally able to say goodbye to it last year. Since then, I have been 100% convinced of Klaviyo and Mailody.
Instead of getting bogged down in details, they quickly and clearly showed us the shortcomings of the previous setup and immediately began implementation. Our collaboration was divided into two phases. At the beginning, we took the time to set up the infrastructure, migrate customer data, and rebuild flows and segments. We then moved on to ongoing support, which includes setting up standalone mailings, optimizing flows, and conducting tests.
Thomas’ team is very young, but they understand exactly what needs to be done to set up and develop state-of-the-art email marketing.”
starting point of PAUL HEWITT
Before we started working with Paul Hewitt, they used Episerver as their CRM tool and, due to technical limitations, could only send manual newsletters to their list.
At that time, it was also impossible to implement proper automation, and making changes to email marketing was generally very time-consuming.
Another difficulty was that the manual newsletters for Valentine’s Day, collection launches, and Black Friday could not be segmented. This meant that customers who had just placed an order received additional sales emails. These customers were naturally annoyed, as they had purchased at full price shortly before a promotion.
In summary, it can be said that a great deal of effort was put into achieving good results in email marketing. However, not all possibilities were exploited by any means – this is exactly where we stepped in and worked together to optimize email marketing.
What were the goals?
Migration from Episerver to Klaviyo
- Cost savings
- Saving resources
- Greater flexibility
Increase in sales through Automations
- Personalization along the customer journey
- Increase in customer satisfaction
Optimization of open and click rates
- Improvement in delivery rate
- More precise segmentation
implementation in steps
MIGRATION
Migration from Episerver to Klaviyo
Increased flexibility and simpler user interface
Integration of Shopware with Klaviyo
Basic setup of Klaviyo
SIGN UP FORMS
Increase your newsletter list with signup forms
Implementation of embedded forms directly in the website
Additional pop-ups to convert first-time visitors into newsletter subscribers
AUTOMATIONS
Implementation of various automations along the customer journey
Better customer experience through more personalized emails
MANUAL CAMPAIGNS
Development of a structured campaign calendar
Various sale events, e.g., Women’s Day
Support for product launches and collection launches
A/B TESTING
Continuous optimization of the existing setup through constant testing
Implementation in Flows and Campaign
results At a glance
1
Migration in 8 weeks.
2
Email sales share of > 22% of total sales (Klaviyo Attribution).
3
Doubling of email revenue as measured by Paul Hewitt's independent tracking tool, resulting in high single-digit percentage growth.
4
5-digit increase in campaign revenue through target group expansion.
-weekly migration
Share of revenue
(Klaviyo)
Open rate
(Campaign)
What do we have done exactly?
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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