Turbogrün – CRM automation for a green customer experience
With innovative products and environmentally friendly solutions, Turbogrün helps garden owners realize their dream lawn. Whether it’s lawn seed, care products, or helpful tips, Turbogrün offers everything you need for a lush, healthy green space.
Thanks to high-quality mixtures and a sustainable philosophy, the company ensures that lawns not only look perfect, but are also maintained in an ecologically sound manner. From sowing to harvesting: Turbogrün makes your garden an eye-catcher.
Turbogrün experience report
Josia
Turbogrün
“Before we started using MAILODY, we had a lot of problems with our email marketing. For two and a half years now, we have had MAILODY as a reliable partner at our side, setting up flows and creating a stylish template for us. In addition, MAILODY helped us improve our review flows so that we can make optimal use of not only our review portal in the shop, but also other review portals. MAILODY was also able to help us with inbox testing, so that we can now reach T-Online customers who were previously unable to receive our emails. WhatsApp marketing has recently been added to our CRM setup, which MAILODY implements completely for us. In summary, we can wholeheartedly recommend MAILODY, who actively support us with their knowledge.”
Starting point of Turbogrün
Turbogrün provides lush green lawns with innovative products. The
focus is on a subscription-based fertilizer system and a somewhat older
target group. The company entered the world of CRM and Klaviyo with Mailody – with the
aim of avoiding system breaks and establishing cross-channel CRM.
What were the goals?
Fragmented setup with many errors in flows and shipping.
Lack of knowledge about deliverability and segmentation.
No centralized solution for obtaining ratings and
shipping communication.
Rebuild all flows, including welcome, subscription, refill, and
review requests.
Integration of all review sources into a central evaluation logic.
Technical optimization for better deliverability (especially T-Online).
Development of WhatsApp marketing as a supplement with a focus on high
open rates.
Renewal of the existing flow setup
Implementation of targeted automation
Campaign optimization
Advantages of Klaviyo over traditional email marketing tools
Klaviyo focuses on strong integrations. Within minutes, all relevant shop data can be integrated to determine exactly how much revenue a specific email campaign has generated. This also makes it possible to determine when someone has placed an order or returned a product.
In addition to the ability to send emails, there are also comprehensive options for customer relationship management. A profile is created for each email address, so you can see exactly who made a purchase and when, which products were purchased, or whether the last email was opened. Email marketing can thus be made even more personal to improve customer relationships.
Want to contact only those who have never placed an order? Want to inform all customers who purchased maxi letter boxes last week that their delivery will be delayed? No problem with Klaviyo. By segmenting your contacts, you can personalize your emails and send all your customers more personalized, relevant messages.
Embedded forms on the shop’s website can be designed and displayed directly via Klaviyo. This also saves costs for additional tools and enables direct integration with Klaviyo. For example, if a voucher is offered in the form, the form can then be deactivated for customers who have already used the voucher.
Klaviyo operates with a transparent pricing model based on the number of contacts. There are no additional costs for services such as newsletter sign-up forms, a dedicated IP address, or “back in stock” automations. Klaviyo is also very flexible and can be canceled on a monthly basis.
What were the results
Gemeinsam mit BB-Verpackungen haben wir in einem ersten Schritt die Migration von Maileon zu Klaviyo durchgeführt. Über Klaviyo konnte dann eine direkte Integration zum Shopsystem hergestellt werden. So konnten wir genau verstehen, wie die Kund:innen mit dem Onlineshop interagieren und entsprechend die Automatisierungen aussenden. So hat BB-Verpackungen die Modernisierung im E-Mail Marketing durch die Implementierung von sechs gezielten Automations geschafft.
1
Seamless integration of email, WhatsApp, and reviews.
2
Significant increase in reach thanks to deliverability fix.
3
Significantly higher personalization and closer service for subscription customers.
verschiedene
Automations
Mehrumsatz durch
Automations
Umsatz
Conclusion
With Mailody, Turbogrün has not only laid the technical foundation for CRM,
but also systematically automated customer loyalty. The
combination of email and WhatsApp flows shows how
cross-channel marketing works along the customer journey –
reliably, measurably, and efficiently.
What did we do exactly?
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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