That is Schleich
For almost 90 years, the Schleich brand has fascinated generations of children with a wide range of detailed toy figures. The company combines tradition with innovation and always keeps its finger on the pulse.
With a wide selection of hand-painted figures and play worlds, Schleich focuses on the highest quality and educational value. Whether imaginative adventures or educational role-playing games, Schleich offers the right toys for every age group, promoting creativity and individual learning.
Schleich experience report
Bettina
Schleich
“It used to be a big challenge for us to set up and optimize email campaigns ourselves every week. With MAILODY’s support in setting up for various markets, this is no longer a problem. We send out weekly campaigns in different languages, which MAILODY tests and optimizes for us. Super cool and helpful! MAILODY showed us where we could improve and, among other things, made sign-up forms for our birthday flow more efficient. MAILODY also completely managed our move to Shopify Markets, one of our biggest e-commerce projects. We are already looking forward to all the other projects we will tackle together.”
Starting point of Schleich
Schleich, known for its high-quality toy figures, operates
e-commerce activities in six countries across Europe. Before
working with Mailody, the marketing team handled all email
communication internally—a time-consuming and complex
process that required a great deal of manual effort.
What were the goals?
Weekly campaigns had to be implemented manually for multiple countries,
languages, and brand levels.
Different shipping accounts and complex setups led to
an enormous amount of coordination effort.
There was a lack of structured sparring and strategic
development in the area of automation.
Mailody took over campaign management, including setup,
testing, and optimization for all markets.
Development of new automations such as birthday routes for
children and individual save flows.
Design optimization of existing forms and consulting on
further development of the CRM strategy.
Renewal of the existing flow setup
Implementation of targeted automation
Campaign optimization
Advantages of Klaviyo compared to traditional email marketing tools
Klaviyo focuses on strong integrations. Within minutes, all relevant shop data can be integrated to determine exactly how much revenue a specific email campaign has generated. This also makes it possible to determine when someone has placed an order or returned a product.
In addition to the ability to send emails, there are also comprehensive options for customer relationship management. A profile is created for each email address, so you can see exactly who made a purchase and when, which products were purchased, or whether the last email was opened. Email marketing can thus be made even more personal to improve customer relationships.
Want to contact only those who have never placed an order? Want to inform all customers who purchased maxi letter boxes last week that their delivery will be delayed? No problem with Klaviyo. By segmenting your contacts, you can personalize your emails and send all your customers more personalized, relevant messages.
Embedded forms on the shop’s website can be designed and displayed directly via Klaviyo. This also saves costs for additional tools and enables direct integration with Klaviyo. If, for example, a voucher is offered in the form, the form can then be deactivated for customers who have already used the voucher.
Klaviyo operates with a transparent pricing model based on the number of contacts. There are no additional costs for services such as newsletter sign-up forms, a dedicated IP address, or “back in stock” automations. Klaviyo is also very flexible and can be canceled on a monthly basis.
What were the results
Together with BB-Verpackungen, we carried out the migration from Maileon to Klaviyo as a first step. Klaviyo then enabled us to establish a direct integration with the shop system. This allowed us to understand exactly how customers interact with the online shop and send out automated messages accordingly. BB-Verpackungen has thus modernized its email marketing by implementing six targeted automations.
1
Significantly reduced internal effort for weekly email marketing.
2
Scalable implementation across all markets with consistent quality standards.
3
Strategic expansion of automation based on shared ideas and tests.
verschiedene
Automations
Mehrumsatz durch
Automations
Umsatz
Conclusion
The collaboration with Mailody enables Schleich to efficiently scale its
Europe-wide email marketing activities. By
targeting relief in day-to-day campaign work and strategic sparring for
automation, the team was not only able to save time, but also noticeably increase the
quality and depth of its CRM measures.
What did we do exactly?
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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